What You Need To Know About Concessions

What Is a Seller Concession?

A concession is something a seller offers to make their home more appealing to potential buyers. Common examples include:

  • Covering closing costs
  • Reducing the asking price
  • Making repairs
  • Offering a home warranty

These incentives can help bridge the gap between buyer expectations and your selling goals.

More Inventory = More Competition for Sellers

With more homes on the market, buyers have more options. That means sellers must be more flexible and strategic to close the deal. One of the most effective ways to do that? Offer concessions.


Almost Half of Sellers Are Offering Concessions

Recent data shows that nearly 50% of homeowners are providing concessions to buyers. This is a notable increase from previous years and a clear sign that competitive conditions are prompting sellers to sweeten the deal. See Graph


Pro Tip: Think of Concessions as Tools, Not Tradeoffs

Concessions aren’t just about giving something up — they’re about creating opportunities to make your home stand out and move faster in today’s market.

Since home prices have risen roughly 55% over the past five years, most sellers have enough equity to make a concession or two while still walking away ahead.


Bottom Line

The right concessions can help you attract more buyers, secure stronger offers, and close faster — even in a competitive market.

Not sure which concessions to offer? Let’s connect so you know exactly what’s working for sellers in our area right now.

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