🎯 Why Your Home’s Asking Price Matters More Than Ever

In today’s real estate market, your asking price isn’t just a number—it’s a strategy.

As more sellers enter the market, buyers are gaining options. That means pricing your home correctly right out of the gate is more important than ever. Unfortunately, many homeowners are missing the mark… and the data shows it.

📉 The Return of Price Cuts

New numbers reveal that we’re back to pre-2020 levels of price reductions. In May 2025 alone, over 372,000 home listings saw price drops—about 1 in every 5 listings. Why? Because too many sellers are still overestimating what buyers are willing to pay.

🔍 Why Are Homes Being Overpriced?

Here are three common missteps:

  1. Ignoring Current Market Conditions
    With rising inventory, buyers have more choices. A high price tag can cause your home to get skipped entirely.
  2. Pricing Based on What You Want To Make
    Wanting to walk away with a certain amount is understandable—but buyers only care about current market value, not your goals.
  3. Leaving Room for Negotiation
    Some sellers pad their asking price assuming buyers will talk them down. In reality? That strategy often turns buyers off altogether.

💡 What’s the Solution? Trust the Pros

The best way to avoid pricing pitfalls is to work with a real estate professional who knows how to:

  • Analyze local comps
  • Consider your home’s condition
  • Factor in any updates or upgrades
  • Gauge real-time buyer demand

Bottom line: If you want a pricing strategy that works in today’s market, don’t go it alone.

Let’s connect and build a mortgage plan that gets your home sold—without the markdowns.


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