Is Owning a Home Still the American Dream for Younger Buyers?

Kevin Brierton – 11.30.2023 Everyone has their idea of the American Dream, and it’s different for each person. But, in a recent survey by Bankrate, people were asked about the achievements they believe represent the American Dream the most. The answers show that owning a home still claims the #1 spot for many Americans today (see graph below):…

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Key Factors Affecting Home Affordability Today

Kevin Brierton – 11.7.2022 Every time there’s a news segment about the housing market, we hear about the affordability challenges buyers are facing today. Those headlines are focused on how much mortgage rates have climbed this year. And while it’s true rates have risen dramatically, it’s important to remember they aren’t the only factor in…

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Do You Believe Homeownership Is Out of Reach? Maybe It Doesn’t Have To Be.

Kevin Brierton – 11.3.2022 It turns out, millennials aren’t the renter generation after all. The 2022 Consumer Insights Report from Mynd says there’s a portion of millennial and Gen Z buyers who are pursuing homeownership as a way to build their wealth, but it may not be exactly the way previous generations have done it. The study explains how they’re breaking into the market: “.…

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Millennials Are Still a Driving Force of Today’s Buyer Demand

Kevin Brierton – 10.27.2022 If you’re thinking about selling your house but wondering if buyers are still out there, know that there are still people who are searching for a home to buy today. And your house may be exactly what they’re looking for. While the millennial generation has been dubbed the renter generation, that namesake may not be…

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